Today’s digital consumers have access to more options and transparency than ever before, and their buying decisions are largely built on information found online. Because of this, brand perception is magnified and your digital presence could mean the difference between a surge in sales or the start of an uphill battle for your organisation.

Negative reviews, harmful social media mentions and serious allegations are more than just bad press – they can lower your company’s reputation, workload, or hurt its bottom line.  Ignoring how your brand is perceived can lead to a variety of opportunities slipping through your fingers as well as some longer-term issues.